E-commerce has become a very popular way of shopping with the increase in safety and protection that credit card companies have provided to card holders. More buyers are shopping online according to retail sales statistics. Fraud protection has helped increase buyer trust in shopping online.
In addition to safely buying, how can consumers get the best pricing on a lighting fixture and lighting/furnishings in general? In today's market, buyers would like to have a magical button that allows them, the buyer, to contact a lighting retailer and say "this is what I am willing to pay today." Well, one indoor and outdoor lighting company has actually made an easy button called
"$ Make an Offer." Click on the link for an example!
According to the owners - "The housing market in general, as it relates to home lighting is a corner stone in our economy and we realize that in an economic crunch there is no better time than now to give back to your loyal customer base." When asked where this philosophy came from, the owners stated, "We would like to take credit ourselves, but it actually came from a smart business acquaintance that has practiced this philosophy and became very successful. It's time to give back! If you find this hard to believe you don't know us very well. Stick around we promise it will only get better.
Question: So how does this "$ Make an Offer" work?
Owner's Answer: "Well it's quite easy. There is a button on the product pages of the website and you simply click that button and key in the price that you are willing to pay. We know that most of our customers are serious and 90% of the people that use this feature are not looking for us to take a loss on an item, they simply want a fair price. We sell like we ourselves want to shop."
Question: What if it's an unreasonable price, let's say it's a $1,000 product and someone makes an offer of $600?
Owner's Answer: "Well, that tells us that this person really wants this product badly, however, we can't sell items at a loss, but if they were to agree to something in between $700 and $1,000 we might just let them have it. And again, most our customers are reasonable buyers and really don't expect something for nothing - just a good fair price. You really would be surprised what we say yes to sometimes, especially for our return customers."
Question: Why don’t you advertise this method?
Owner's Answer: “Many of our manufacturers will not allow us to advertise below a certain price. But when our customers contact us we can negotiate the bottom line sale price. And they can do that by simply clicking the $ Make an Offer button.”
Question: Isn’t this like car sales?
Owner's Answer: (laughing) “No, this is very low pressure, it’s over in about 30 seconds, if they call us.”
Question: It’s that easy?
Owner's Answer: “Yes, and we're averaging about a 75% success rate with our customers right now!"